Hello and welcome to the first issue of my new experience design lens series, Reader 👋
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Before we get into it, a couple of things to sort out.

This is the first email in a new weekly series focused on experience design as it’s actually practiced.

Not frameworks.
Not theory.
But the decisions, tradeoffs, and signals that shape how things land for real people.

Same work.
Different lens.

By the way, the first issue for the printables and low-content creation focused series went out earlier today. I didn't mean to have both going out the same day, but I got carried away with other things, and well ... here we are!

This is not a rebrand. Not a reset button. Just a clearer lane, so I can talk about the different facets of my work without talking over myself. And you get what you actually signed up for.

Both issues will also be available to read on my website.

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Now, let’s start where it makes sense.

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Lately, I’ve been paying attention to how creators respond when the context around them shifts.

When the news feels heavy.
When energy drops.
When “business as usual” no longer fits cleanly.

What I notice isn’t a lack of ideas.

It’s a mismatch between what’s being designed and what people are actually living through.

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Last week, I wrote about choosing how to show up when things feel unsettled.

That question didn’t stay philosophical for me.

It showed up as a design problem.

Because when context changes, two things usually happen:

• people keep producing as if nothing changed
• or they freeze, waiting for the “right moment” to return

Both responses ignore the same thing.

Reality has already moved.

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Designing from context, not goals

The shift that mattered most wasn’t creative.

It was directional.

Instead of asking:
What should I produce next?
What would convert?
What fits my calendar?

I asked:
What are people already dealing with?
Where is the friction right now?
What feels harder than it should?

That question changes the entire design process.

Because you’re no longer inventing demand.
You’re responding to a lived situation.

My little guide, When Life Is Heavy came out of that shift.

Not as a product decision, but as a response to:

• emotional load
• reduced attention
• the pressure to “keep going” without orientation

The form followed the context.

If you haven’t seen it yet, my When Life Is Heavy guide now lives here:

👉 Get the free guide​

Don't be surprised by the headline that will welcome you.

I killed two birds with one stone by using it as a lead magnet to complete a project that had been on hold for far too long. But that's a story for another email!

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What’s actually happening underneath

From an experience design perspective, this wasn’t about content.

It was about:

• reducing cognitive load instead of adding inspiration
• offering orientation instead of motivation
• working with what’s present instead of pushing past it

The result looks simple on the surface.

But the real work happened earlier, in what I chose not to do:

• no urgency framing
• no trend alignment
• no artificial momentum

Designing from lived reality often means resisting perfectly reasonable business instincts.

And that resistance is part of the work.

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Why this newsletter exists

This newsletter is where I unpack those moments.

Not to teach them.
But to make the decision logic visible.

Each week, I’ll take one real example and look at:

• what signal I responded to
• what I ignored on purpose
• what tradeoff I accepted

If you work with offers, products, or systems, this lens applies whether you call it experience design or not.

I’m glad you’re here for this side of the work.

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Stéphanie (making decision logic visible) Low-content creator & Experience Design Consultant

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PS: When something “isn’t working,” the issue is often not execution. It’s that the design is answering a question people aren’t asking anymore. 💡

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NOTE: I'm moving things around in the backend to make room for a new project. Can you help me spot "bad experiences" regarding my site, your members' area, communications, or whatever? I would really appreciate your help with this! It will make it so much easier for me to fix and improve everything that needs attention. Thank you!

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Disclosure: From time to time, I will include links in the emails that would include promotions for my own products or affiliate products, meaning I get paid when you buy the product. However, I only ever mention products I love and would recommend whether I was being compensated or not. Always use due diligence when buying anything and remember, what works for me may not always work for you!

Thank you so much for your support of Stephie The Happy Mom!

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